You can help raise awareness for protecting the polar bear’s home by downloading the Snowball Effect App - http://CokeURL.com/7bgd. Start a snowball fight with Facebook friends to spread the word about Coca-Cola’s Arctic Home project. Score points and compete for weekly iPad(r) giveaways by checking in at 7-Eleven stores, entering product codes and challenging friends to snowball fights. The more you play, the bigger your Snowball Effect gets and the more you help raise awareness for protecting the polar bear’s home. Plus you can win a trip to the Arctic for scoring the most overall points.